February 10th, 2016

Rose-coloured reviews: #Hair Expertise by Loreal

Intro: I am into giving my opinions on stuff—you might have noticed. When I combined that poverty in grad school and working at a very underused info desk at that same time, you wind up with me on a lot of market-research and focus group mailing lists. I would get free products to try and/or take surveys for money about which products I currently use or would use if they existed, and I attended focus groups with clickers and some very upbeat moderators. I have given my opinion on everything from songs on the radio to feminine hygiene to grocery stores to candy. Sometimes they even ask me about politics! I resigned my major focus-group affiliation a few years back. I regret that a little–$100 for talking about gum for 2 hours–but really at this point in my life I need 2 hours more than I need $100. On the other hand, I continue to do and like the surveys. My recompense is free products and the occasional little cheque in the mail–which is fine, I like the perks and the surveys are a good quick break from more strenuous work.

This is all just background to my new project, which is via Influenster. I don’t even remember where I heard about it or why I wanted to sign up, because I don’t understand the site at all. I remember being interested because oooh, surveys, but after I’d answered hundreds of questions I thought it might never end, and no one seemed to be sending me any prizes, so I gave up. It wanted me to log in via various social media, so I linked it to my Facebook account, but the site kept importuning me to let it post on my behalf, which I kept having to deny (obvs.) I tried to link Twitter, but it was IMPOSSIBLE without agreeing that Influenster could tweet on my behalf. I honestly think no one reads my tweets, but still–that seemed a bit much.

So I gave up on Influenster, but I guess I filled out enough surveys that they felt they understood my interests, because they asked me to fill out another survey to get a Vox Box. I didn’t know what that was but after I got a few more emails all saying the same thing, I went to the site and figured out that a Vox Box is a box full of products to review and voice (vox is Latin for voice) your opinion on via social media, blogs, surveys, etc.

Now we’re talking. So I did the survey and yesterday a big glossy specially designed box came in the mail filled with three full size Loreal Hair Expertise products, plus a brochure proclaiming their benefits. I was very pleased with all of it, though I gave the box to my cats to play in.

Anyway, they are big bottles and the testing period, according to the website last 48 days, though the website strongly implied that I might like to start tweeting about the experience immediately. I did post an “ooh, free shampoo” hashtag post, and then checked out the others using the same tag. Apparently I’m 15-20 years older than most of the other Influensters. I also hadn’t understood that there was so much push for me to post photos of the shampoo bottle and me with the shampoo bottle–who wants to see that? Well, some of the Influensters are very attractive with fab hair , even before the new product, so I guess that is why. I will not be doing that.

Anyway, here’s the day one report. I’ll check in over the 48 days whenever anything interesting happens, hairwise.

My products are the Arginine Resist line: shampoo, conditioner, and spray. It’s for hair that is weak and fragile and falls out easily, which is certainly true of mine, which is all over my apartment and which my roommate (the last one before I started living alone) once found in the fridge. It’s supposed to make your hair stronger by both strengthening the hair shaft and increasing circulation at the root. I didn’t fully understand–it’s interesting how beauty treatments get more and more medicinal sounding the older you get. I wonder how old I’ll have to be before they are palliative, just keeping my hair comfortable until the inevitable end.

Anyway, I normally wash my hair every other day because it’s healthier for the hair according to some, but I hate that, and feel like the swamp thing by the end of the second day, so I’m taking this opportunity to go back to every day washes for a while. I figure if the shampoo/conditioner itself is supposed to be making my hair healthier, I should use it as often as possible. Both looked like generic hair products, white creamy guck with a mild sweet scent, totally unproblematic. My hair felt really great afterwards, but that is often the case for me with new products, any new products. My hair enjoys novelty, apparently, but it wears off in a few days.

The spray, which isn’t hairspray in the usual styling sense, was harder to figure out. I didn’t know if I was supposed to put it on before or after combing, or styling, or what. The instructions on the back are pretty odd and minimal. I put it on first, and it combed through nicely. I debated other styling products, but decided against, to give the Arginine its full chance to shine. After a few minutes there was no smell, and my hair seemed a bit less frizzy than usual. All day long it felt extra soft, though after a few hours it didn’t really look different than on a normal day.

So that was the first day! I suspect this post was really boring, but as I wrote it on a break from various much harder things throughout the day, I thought it was delightful–sorry! I’ll strive to make the other ones at least shorter.

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