April 20th, 2015

Current obsessions: makeup and watching videos about makeup

This one is unexpected, no? But it’s true–I love to watch endless videos about the many variations on “the smokey eye” (so many!) and follow various pretty ladies on YouTube as they make themselves slightly prettier over and over again. You’ll note my tone is not entirely serious, because I’m not really sure this obsession (unlike the Fitbit, which is fun and healthy, and Tig Notaro, who is fascinating and inspiring) is doing me any good. I spend a lot of time critiquing these videos, and very rarely actually use the tips they offer. But I can’t stop watching and sometimes I actually learn something useful.

I am actually wearing a good bit more makeup than I used to, too, which is where the video obsession came from. It all started last summer when my friend Wren (whose old blog had apparently disappeared when I tried to link to it just now) asked me to stand up in her wedding. I was very honoured and happy to do whatever she asked, which was originally slated to include doing my own makeup…with smokey eyes! I bought a bunch of stuff and started ardently trying to wear it, mainly to work (oh my lucky lucky colleagues). I was really surprised by how much I like wearing makeup. I don’t have a strong visual sense or very steady hands, so as with every art class I’ve taken, drawing on my face is hard for me. I also don’t have a flawless face, which is what most of the gurus on YouTube use as a basis for makeup art. If you don’t have really clear smooth skin, enormous eyes, and regular features, it seems like it’s really hard to have a successful YouTube makeup channel, completely missing the point that most of us want to wear makeup to fake having those above things we lack.

Why do I wear makeup? Well, that’s an interesting question. For one thing, it’s a fun thing to acquire–I can spend $15 and have a nice little treat. It last a long time, does me no harm, has no calories, and keeps me busy. Friends have commented that I’m sort of over-thrifty–I don’t buy a lot of stuff just cuz. Which is actually a good thing of course, but within reason. It’s nice to have treats, and a makeup habit is actually a lot thriftier than a shoe habit.

What else? Looking better is actually somewhere near the bottom of the list of makeup perks, though of course it’s pleasant when it works out. Anyone who has seen me with much make up on (oh, the poor Mighty J–she’s witnessed some alarming experiments) knows it doesn’t always improve matters. I have yet to master the smokey eye (someone else wound up doing my makeup at that lovely wedding) and thus when I wear eyeshadow it tends to be just a wodge of one colour. All this “creating depth” stuff was obviously covered in a class after I dropped art and joined band, but I am trying. It’s fun to change my appearance, even if not obviously for the better. It’s fun to make my eyes look wider or my lips look…crooked, or bigger, or whatever. I like that makeup makes me more mutable than I thought I was.

Another big bonus about getting into makeup is girl-bonding. I suppose I’m not a typical girly-girl, but I like being friends with all of the girly-girls, so you’ll often find me doing what they’re doing. Oh, the woebegone crafts I’ve made for a similar cause. But there was a whole world of girlfriend-intimacy that was not open to me since university (when doing each other’s makeup was a regular thing) and that was makeup-bonding. As soon as I started asking about eyeliner, I got a bit tighter with a whole set of females I already like.

Let’s get this straight–even the smartest people have goof-off hobbies, so if someone’s is makeup that’s doesn’t make them any shallower or sillier than someone really into video games or archery or whatever. I find the world pretty judgy about lady interests, so I don’t make the distinction that anything is more useless than anything else based on the target gender.

But still, a number of these videos have some unfortunate cultural vibes when you get into these things. The makeup ladies in the videos–as opposed to friends of mine who wear makeup–are really deep down the appearance-alteration rabbit hole. They see 365-day-a-year spray-tan, hair extensions, and eyelash perms as totally normal and often joke about their crippingly long nails or blinding fake eyelashes. Sometimes they still look great, so all the fakery is working, but other times the three inches of dark roots (is this is a thing now in LA?) and orangey spray tan just look…sad. And they’ve spent so much time and money on it, either way–could it possibly be worth it, no matter how nice you look? Who knows.

I like to think I’m a savvy enough cultural consumer that I can avoid internalizing the YOU MUST BE PRETTIER THAN YOU ARE message, but I do sometimes do the thing where I stand two inches from the mirror and tug on my skin until a certain wrinkle or wrinkles pull flat. But then I put on some copper eyeliner (crooked) and my favourite blazing pink lipstick and I feel better. So this is a slightly conflicted post and far too long to say, basically, I like makeup and videos about makeup. Here are some of my faves in the latter category, if you care…

Lisa Eldridge is the real deal–an actual makeup artist instead of someone who likes makeup…not that there’s anything wrong with that, but her technique is a bit more professional and her style more varied than someone who just has to make herself look pretty. Her explanations and tutorials are nice and simple and she is careful to include some reasonably priced product options even though she clearly prefers the high-end stuff. She’s also the Global Creative Director of Lancome Makeup, which means her principal income does not come from her videos, and is thus not so dependent YouTube subscribers and likes as some of the other video makers (it can get a bit depressing when they ask you to subscribe/thumbs up/comment several times in a video).

Kathleen Lights is more typical of the makeup video-istas than Eldridge. A very young, stunningly gorgeous American girl, she simply loves makeup, buys a lot of it, and loves doing her own face up many different ways. What makes Lights stand out is her euphoria–she’s in her early twenties but talks like a jubilant teenager, almost always pretty ecstatic to be alive. She LOVES makeup and her joy is contagious, though all but the simplest of her look tutorials leave me cold–she explains well, but I simply wouldn’t want to look like that. One of her datenight videos featured coal-black eyelids. But it works for her, and she’s fun to watch.

Chrisspy is the only makeup-video person I’ve encountered that is even slightly funny (on purpose funny, that is). She can be a little sarcastic and silly and has also created my all-time favourite makeup video (which will teach you nothing), Little Brother Does My Makeup. So charming! She has also said on-screen that when people tell her that her often heavy and dramatic makeup is not appealing to men, she tells them she doesn’t do it for men, but for herself (her actual response was less g-rated, but you get the idea). I love it, especially since most of these channels are filled with “makeup he’ll love” ideas.

Christen Dominique is a bit less exceptional than the other three. She does very nice, easy to follow tutorials for makeup looks that are a bit too complex for me at the moment but feel achievable enough that I might get there someday. She has a doll-like persona and is clearly trying hard, but in an endearing way. Sometimes her young son appears in her videos, which is sweet, but otherwise she’s not very different from lots of video-makers out there. But she makes the list of faves for her habit of waving with both hands and the fact that, if you watch her recent videos on YouTube you will see her carefully constructed set backdrop contains a copy of Canadian short-story talent’s Spencer Gordon’s collection Cosmo. It’s a great collection by a cool author, but it makes no sense in that context and that is why I love to see it there. A little hint of my main interest while exploring a sideline.

So in short, this is how I rest my brain and beautiful my face when I need to. What silly stuff do you get up to when you just can’t think anymore?

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So Much Love by Rebecca Rosenblum

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