May 22nd, 2013

The end of the target demographic

I do a lot of consumer surveys, as a method of procrastination and also a way to earn tiny amounts of money very slowly, so I know that 18 to 34 years of age is where it’s at. Which is baffling to me, as such a high percentage of people in that group, especially the first 2/3, don’t have enough disposable income to make it worth trying to figure out what they want.

But now I am leaving my broke and opinionated brethren, to join the 35 to 49-year-olds and be slightly less broke and not really any less opinionated. I’m not sorry to be moving on–I’m curious to see what the future holds, and anyway, I’m pretty immature, so even if I look my age I’ll never act it. Also, my friend Wren explained to me that the LCBO clerks probably have a quota of people they ask for ID in a shift, and 30-something women are the ones who give them the least hassle when they do, so that’s who they mainly choose!

My last couple birthdays have been…challenging, for various reason like rashes, travel, and sadness in the lives of friends. I’m hoping this next one, tomorrow, is simply peaceful–work, friends, Italian food, more work, followed by more Italian food with my husband. Somewhere in there, I hope to pet some cats.

I feel like I’ve written a lot of year-encapsulation posts lately so I’ll skip doing one here. I’m actually not in the mood to think about accomplishments or lacks thereof–I’m happy to just enjoy the day and wait patiently for my ice-cream cake.

34 an 364 days–yay! Thanks for reading and being a part of it!

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So Much Love by Rebecca Rosenblum

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